In the post-war years, a tin can containing the liquefied solid lubricant molybdenum disulfide (MoS2) was offered in the US Army shops under the brand name LIQUI MOLY. Added to the motor oil, this substance provided emergency running properties in the event of sudden oil loss. Even the pilots in the Second World War made use of this property. MoS2 belonged to the standard repertoire of every aircraft in the US Air Force at the time. Even in the event that the oil tank was hit and the motor oil was completely lost, the pilots were able to safely make an emergency landing due to the solid lubricant that adhered to the metal surfaces.
Hans Henle acquired the LIQUI MOLY name rights and the associated patent for the oil additive containing molybdenum disulfide (MoS2). That was the birth of LIQUI MOLY. The company LIQUI MOLY GmbH was entered in the commercial register on March 31, 1957. LIQUI MOLY opened its head office in Ulm’s Olgastrasse – right in the middle of what was then still a small Swabian city – for the sale of its first product: Kfz 1 (auto 1) – based on MoS2, of course. This additive for automobiles is still a firm part of the product range under the name Oil Additive.
At the beginning of the 1970s, the product range, which at that time consisted mainly of MoS2 products, and, from 1973, by the first fuel additives. This product combination formed the main business until the end of the decade and brought LIQUI MOLY its outstanding position in the German additives market to this day.
The next level of success was achieved with the entry into the traditional motor oil business, which also took place at the end of the 1970s. Following the tradition, MoS2 wear protection was already added to the first motor oils, which were produced in four viscosities, ex works of the namesake firm LIQUI MOLY. The appearance of the brand also changed to reflect the product range expansion with motor oils. “LM” became “LM LIQUI MOLY” and the current company colors of blue, white and red appeared for the first time. After additives and motor oils, LIQUI MOLY’s product range grew steadily over the years.
In 1987, the exclusive canister shape was created in which LIQUI MOLY motor oils are still offered today. This container is an essential part of the brand image. While in the highly competitive German market additives had taken pole position over the years, LIQUI MOLY motor oils conquered a stable position in the market leader environment. This meant that the medium-sized company LIQUI MOLY was finally established as a serious market participant among a large number of large corporations. The logo also changed over the decades since the company was founded.
Enthusiasm – the driving force behind all our thoughts and actions. With their dedication and passion, their ideas and abilities, our more than 1000 employees have made LIQUI MOLY what it is today: a globally renowned manufacturer of premium quality lubricants, motor oils, additives, vehicle care products, chemical repair tools, service products, glues and sealants. A global trademark for top quality that fills customers with enthusiasm.
The finest raw materials, ongoing quality inspections and compliance with the very highest specifications guarantee unbeatable quality and unique advantages for you. In LIQUI MOLY, you buy more than just a product. You get maximum benefits, accompanied by personal advice, comprehensive service and an unparalleled focus on the customer. This is our mission. With a healthy dose of common sense, an abundance of dedication and our sights set on one clear goal: to fill you with enthusiasm.
One brand – all solutions! We are one of the few full range brands in the world and offer more than 4,000 items from our one-stop shop! We offer the world's widest, deepest range of motor and gear oils, fuel and oil additives, care products, chemical problem-solvers and service products. In premium quality – always and everywhere.
As a hotbed of ideas with Swabian roots and a conscientious global player, we only research, develop and manufacture in Germany, even today. And we have been raising the bar in terms of quality and service for 60 years. Our solutions are largely based on our own recipes, which we permanently test and adapt to the latest technical circumstances. Continuous quality inspections – from raw material deliveries, to production, right through to shipment – ensure maximum peace of mind.
LIQUI MOLY is Germany's most popular brand of motor oil. For years, awards such as "Top Brand" or "Best Brand" have reflected our excellent reputation among both experts and end consumers. These series victories are anything but a coincidence or merely automatic. They are the result of the daily commitment. It is this togetherness that makes us strong, that makes us special, that makes us successful around the world. It is this "us" that makes our brand!
"Humanity connects" is one of LIQUI MOLY's most important guiding principles. Two words that communicate our fundamental attitude: friendship without borders and caring about and respecting one another. Within the entire LIQUI MOLY family worldwide. Amongst all customers, business friends, suppliers, colleagues and relatives. Regardless of nationality, culture or religion.
Every day, we work full of enthusiasm to make sure your confidence in our brand is justified. Thanks to our strong corporate identity, we always base our actions on our values. Team spirit takes center stage: we ensure optimum working conditions and thereby create a climate for creativity, innovation and social fairness. As far as we are concerned, ambition and pragmatism always go hand in hand. And we feel that success is always maintained by caring about one another.
Our thinking and action is not dominated by words like “should”, “could” or “might”. We just DO it! The same goes for our approach to quality management. Our company is certified to DIN EN ISO 9001:2015 (quality) and DIN ISO 14001 (environment).
LIQUI MOLY is synonymous with pioneering spirit, state-of-the-art technology and sustainable growth. As exuberant as our approach to service and quality is, we treat energy and the ever-scarcer resources of Mother Earth very carefully. We are aware of our social responsibility. This is why our manufacturing processes are as environmentally friendly as possible and why we continuously optimize all of our systems and processes in terms of ecological aspects.
LIQUI MOLY has a loyal fan base. When asked about their most popular motor oil and car care products, the readers of the famous German car magazines "Auto Zeitung", "Motor Klassik", "Motorrad", "Auto BILD", "Auto Motor Sport" and "Motorsport Aktuell", voted for the German lubricant manufacturer. The result: LIQUI MOLY is the top brand in the lubricants category. In year 2023, LIQUI MOLY is the winner for the 13th time in a row. LIQUI MOLY - THE BEST BRAND IN GERMANY, MADE IN GERMANY !
